Private brand acquisition auction · By invitation
A proven California nursing education brand with real outcomes, a clean record, a USPTO registration and nursecareercollege.com. A California-approved CNA program and a complete online CNA learning system are available as optional add-ons.
Figures are for the first-year CNA cohort and are seller-provided. CDPH records are available in due diligence.
The offering
Skip the years it takes to build a trusted name. The registered mark, the matching .com and the full identity system transfer together at closing. The seller is focusing on other healthcare ventures.
Use the ® symbol, enforce in federal court, and block confusingly similar filings. With continued use, the owner may seek Principal Register status.
The name and the address are identical, so anyone who hears the name can find it, and typed-in visits land on your brand.
A finished, in-use identity: the crest, color system, typography, icon set and tagline, with source files delivered at closing.
Final inventory is set out in the definitive agreement.
| Asset | What you receive | How it transfers |
|---|---|---|
| Core assets · included | ||
| Trademark | NURSE CAREER COLLEGE, USPTO Serial No. 98917617, Class 041 | USPTO assignment at closing |
| Domain | nursecareercollege.com | Registrar transfer at closing |
| Brand identity | Crest, color system, typography, icon set and tagline | Source files at closing |
| Marketing assets | Existing promotional materials and creative owned by the seller | Delivered at closing |
| Digital IP | Website content and digital assets | Delivered at closing |
| Goodwill | Reputation built under the mark since November 2023 | Assigned with the mark |
| Optional add-ons · at the current price | ||
| CNA program | California-approved CNA training program, with the curriculum and structure behind the 98% completion and 96% pass rates | Subject to CDPH requirements and approval |
| Online CNA LMS | Complete learning management system: online course delivery, student and course management | Feature list and demo in due diligence |
Comparison is illustrative. Buyers independently assess value, IP rights and regulatory requirements.
Private auction terms
Bids are made in writing with the proposed price, evidence of financial capacity, material conditions and an anticipated closing timeline.
The CNA program and online CNA LMS add-ons (see the asset schedule) are available at the current price. The seller may verify qualifications, reject any bid, negotiate terms or end the auction under the final auction rules.
The market is moving
Operators are buying names and platforms instead of building them from zero.
| 2026 | Westcliff University acquires Pacific College (nursing, Southern California) | Terms undisclosed |
| 2025 | Searchlight Capital Partners acquires Arizona College of Nursing | PitchBook |
| 2024 | Perdoceo acquires University of St. Augustine for Health Sciences | ~$138M |
| 2022 | Universal Technical Institute acquires Concorde Career Colleges | $50M |
| 2021 | American Public Education acquires Rasmussen University | APEI filing |
additional registered nurses California will need by 2033, according to the state's HCAI workforce model. Every new nurse starts with a program, and every program needs a name.
Transactions shown involved operating institutions and are for market context only. This offering is brand and IP assets.
How the auction works
The offers we receive set the bidding.
Your offer shapes the bidding. A strong one can end it.Offers are reviewed as they arrive, so a strong offer can be accepted before bidding opens.
Submit an offerThe participant list closes once enough qualified interest is received. After that, no new bidders are admitted. A bona fide Buy-It-Now proposal at $2,500,000 may pause the auction for everyone else. First-round offers are reviewed together on Monday, November 16. Offers are also reviewed as they arrive, until the brand is acquired.
Participant list
Three short questions help us prepare the right documentation for you. It takes about a minute.
